Creating a Foundation for Your School Marketing Plan

Our first lesson kicks off with the basics — we'll look at what you need to have in place to get started, and how the creation of overall marketing goals will keep you focused on what matters as you start to connect the dots between marketing efforts and enrollment goals.

We’ll then consider how you can gain a better understanding of what a "best fit" family might look like for your school and how to define their needs. This foundational work will set you up for lesson 2.

Part 1: Getting Started - Setting your Marketing Goal
Part 2: Understanding Your Families - Developing Customer Personas

Have you ever looked critically at what you’re already doing and why?  Is your marketing really resonating with families? Are you delivering the right messaging at the right time?

In lesson two, we'll cover the process of mapping your marketing and communications initiatives and the content needed to reach your target audience at every point in their customer journey.

In the second part of this session we’ll share a number of great examples of campaigns and initiatives that we’ve worked on with other schools so get help get your creative ideas flowing

Part 1: Your Customer’s Journey - Undertaking a Marketing Initiatives Audit
Part 2: Real World Examples - Campaigns & Initiatives for Inspiration

Formalize the process and ensure every effort ties back to specific and measurable goals. From revamping your internal communications and admissions & enrollment campaigns to streamlining new family communications and creating an inbound marketing campaign, it’s time to plan your initiatives so you can stay on track all year long.

And once you’re there we’ll take a good look at making sure you get that all important internal buy-in so you can set yourself and your plan up for success in the months ahead.

Part 1: Developing Your Marketing Action Plan
Part 2: Collaboration, Buy-in, and Success