Unlock Your School's Data
Using Google Analytics 4 to make smarter website decisions
Workshop Series: June 6, June 27, and July 18 at 12 PM EDT
Let's unlock the full potential of your school's website data!
Here at Finalsite, our team has been at the forefront of data analytics for over 15 years — Our knowledge (and love!) of data helps schools make informed, data-driven decisions. And in an age when the effectiveness of your website is more important than ever, now is the perfect time to hone those skills.
Join us for this three-part series that will guide you through using Google Analytics 4 (GA4) to identify, track, and harness the data that matters most to your school.
Over three sessions, you'll learn:
- How to identify and set key performance indicators (KPIs) .
- How to interpret the data provided by GA4 and leverage these insights to improve your website's performance.
- How to design and implement conversion events that capture meaningful interactions and track progress toward your established KPIs.
You'll leave with practical insights that will empower you to make data-driven decisions and refine your goals. (And you'll have fun doing it!)
Schedule
Meet Your Instructor
Red Abbott
Vice President, Digital Marketing Services
Finalsite
Red leads our team of experts who have your back when it comes to digital marketing. With a long history in independent schools — as an alum, former teacher, dorm parent, coach, and current parent — his passion for helping schools is rooted deep in his own experiences. Alongside his degree in engineering and a master's in school leadership, it's easy to see why clients say Red "gets them" when they discuss marketing strategy!
"Finalsite courses are an amazing resource. Each time I join one, I am always looking forward to it, both the video lesson and networking session. Thank you for connecting me with such diverse, smart, and extraordinary people from across the world!"