Tanglin Trust School

The Solution - A content management system designed for schools

Tanglin understood the importance of a robust content management system (CMS) and needed a solution that could manage school news and calendar feeds, user permissions, version control, image filing, Google tag management, redirects, as well as the ability to easily edit a page's search engine optimisation settings, like its meta title and description. 

But the list did not stop there — Tanglin also required accessibility features and the ability to comply with WCAG 2.1 guidelines, a set of recommendations for making web content more accessible, primarily for people with disabilities.

Nur Firzillia, communications executive for over 11 years at Tanglin, also stressed the importance of content migration support, a dedicated help desk, and user training. Website hosting and backup, content delivery network access and DDOS prevention, along with security, data protection and compliance were also mandatory.

Once Tanglin considered all of its requirements, it was clear that Finalsite’s CMS, Composer, was still the best solution on which to build their new best-in-class website.

The Results - A best-in-class website and increased site traffic

The initial results were very promising — Two months after launch, traffic to their admissions page more than doubled and page views increased 81% across all devices as compared to the same period a year ago.

Tanglin’s design objectives informed and inspired Finalsite’s designer to deliver:

• A responsive design that offers flexibility and great usability on all devices. 
• Dynamic and interactive pages that improve user experience and engagement. 
• Simplified architecture with a clean and intuitive website navigation.
• Scroll-based, vertical layouts that are visually rich, colourful and vibrant.  

The finished product is a stunning interactive homepage that promotes Tanglin’s key messaging of “Generations of Excellence” and “Team Tanglin.” 

Now, strong imagery coupled with interactive elements and high-quality photos, entice prospective families and faculty to dive deeper into content catering to their interests. That first-time school parent looking to enroll in the Infant School is treated to a delightful video showing children at school exploring, creating, and learning.

And for that 6th Form student researching academic programs and what life is like after graduation, the college matriculation information and alumni success stories are beautifully detailed in images, concise text, videos, and infographics.
 

The enhanced website has inspired other departments in the school to take the same initiative. The HR, development and alumni teams all now have projects underway to improve their sections of the website to be more engaging and impactful and provide greater utility on all devices.

“We really did our homework by researching other school sites,” Evans added. “Developing a clear and comprehensive brief, and working closely with our designer helped bring it to life.”