SCHOOL SPOTLIGHT
Inter-Community School Zurich
A conversational marketing approach
The Inter-Community School Zurich (ICS) is home to more than 850 students aged three to nineteen. With close to 60 years of history, ICS continues to engage its community with forward thinking, cutting-edge marketing and communications.
At a Glance
ICS is an extraordinary international school and community that is a second home to globally mobile families living in and around Zurich. Established in 1960, ICS is the only school in Zurich offering the three main programmes of the International Baccalaureate (IB).
ICS, as the only Round Square School in Zurich, is proud to be part of this elite global network which teaches students to be global citizens who will become caring and compassionate future leaders.
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"The website was a team effort and no one person was responsible for it. It is a 21st century creation with collaboration, balanced partnerships, conversations and teamwork. Competency on all levels, communication and interaction enabled us all to succeed in delivering an amazing new website."
MARY-LYN CAMPBELL
HEAD OF SCHOOL
A conversational marketing approach
The Inter-Community School Zurich (ICS) is home to more than 850 students aged three to nineteen. With close to 60 years of history, ICS continues to engage its community with forward thinking, cutting-edge marketing and communications.
An authentic, visually appealing homepage
Prospective students gain insight into the fabric of the school without having to read, swipe or click — videography guides site visitors through the city of Zurich and into individual classrooms.
A customer-centric philosophy throughout
The ICS website encourages it’s users to dive deeper — with call-to-actions, infographics and social media integration featured on every page. Its new parent portal further streamlines the user experience, serving personalized content based on user profiles. And if visitors have any trouble at all navigating the site, they can utilize the unique “chat” feature to receive instant answers.
The ICS team also uses Finalsite’s email marketing tools to share personalized weekly parent bulletins. The ICS communication strategy is world-class in its innovation of marketing techniques and use of Finalsite modules and tools.
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