As K-12 student enrollment sees steep declines, districts are facing a crucial turning point.
School choice is expanding, political divides are deepening, and budget cuts are common — the traditional approach to public school enrollment and communications is not nearly as effective.
Whether you're new to digital marketing or looking to enhance your existing skills, this free, on-demand course offers a path to transform your district's digital marketing presence. You'll leave with a toolkit of strategies, ready to make an impact on your school's enrollment and community engagement.
- Stay Ahead in a Changing Landscape: Understand the latest trends in school choice and learn to navigate the complexities of school district marketing.
- Targeted Strategies for Districts: Tailor your marketing efforts to the needs and challenges of districts, ensuring you reach and engage your families effectively.
- Practical Tips to Implement Today: From crafting engaging content to starting paid digital advertising, this course offers practical applications, so your district can apply what you learn immediately.
Register and access:
- Lesson 1. Introduction to Digital Marketing in Public Schools
- Lesson 2. Capturing Your Parent's Attention
- Lesson 3: Email Marketing Strategies for Districts
- Lesson 4: Expanding Your District’s Online Footprint
- Lesson 5: Measuring Success
Lesson 1. Introduction to Digital Marketing in Public Schools
Lesson 2. Capturing Your Parent's Attention
Lesson 3: Email Marketing Strategies for Districts
Lesson 4: Expanding Your District’s Online Footprint
Lesson 5: Measuring Success
"Finalsite courses are an amazing resource. Each time I join one, I am always looking forward to it, both the video lesson and networking session. Thank you for connecting me with such diverse, smart, and extraordinary people from across the world!"