SEO & Digital Advertising Fundamentals for Schools 

In this lesson, you will get the foundation you need to get started and maintain a simple SEO strategy for your school. Over four videos, our experts break down:

1. Keyword Research
   Speaker:  Myhang Ly and Red Abbott
2. Meta Content 
   Speakers: Myhang Ly and Red Abbott
3. On-page Content Optimization (including blogs!) 
   Speakers: Savannah Robinson and Red Abbott
4. Google Business Profile and Online Reviews Management 
   Speakers: Savannah Robinson and Red Abbott

Now that you’ve tackled getting found organically online, how can you take your school’s digital presence to the next level? Over three videos, we’ll cover:

1. Finding the Right Advertising Outlet 
   Speaker: Red Abbott and Adam Reiser
2. Social Media Ads
   Speaker: Red Abbott and Tracey Gray
3. Google Ads
   Speakers: Savannah Robinson and Red Abbott

Now that you have the knowledge to succeed, let’s put it into practice! In this lesson, we’ll walk you through how you can update meta content, on-page content, and more to make your school’s website optimized for search.

Speaker: Connor Gleason